HOUSE OF DESAI
House of Desai is a fashion brand aimed at creating slow made to order clothing with a mix of indian and western styles based in Mumbai India and Barcelona Spain
PHOTOSHOOTS
One of my jobs as a creative director was to help plan and orchestrate photoshoots. This began with wandering the streets of Barcelona and looking for potencial spaces. I would start by creating an encompasing the entire vision for the brand through bold color, texture pattern and what the ideas provoked like a bright summers day in an endless vacation. Then for each clothing item I would further help curate a mood board, plan styling, poses as well as edit photos.
LOOK BOOK
Created a look book for digital downloads and to send to different boutiques interested in working with the brand. I wanted to make it editorial and like you were actually flipping through the pages yourself through adding texture and creating a color story with each page really brought the entire project to life
design
Currate brand color story for website, instagram and more:
LOGOS
I was asked to create an illustration that encompassed the aesthetics of the brand. They wanted something Indian inspired, fun and whimsical and reminded you of a queen card in the deck of traditional cards. After creating the piece they wanted me to play with different color stories as well as draft it to be made into a satin button up shirt design.
